Why Is It Revolutionary
WHY IS IT REVOLUTIONARY
The atypical Actionable Intelligence produced by mPathDiscovery's Systems offer immediate strategic advantages through activities and responses to current and emerging challenges as well as opportunities that, otherwise, may have gone unnoticed.
What sets mPathDiscovery's' technology apart from the dozens of firms echoing a similar value proposition? Well, it is actually very easy to discern.
mPathDiscovery goes well beyond simply "listening to consumers" - rereading tweets and engaging in other mediocre social listening techniques; for example, we will construct human behavior models and comb through millions of relevant data points (sometimes stretching back decades) in order to empower our client with the knowledge and understanding of how to correct a problem.
Imagine mathematical models constructed and set into continual learning mode for discovering granular aspects of your target market - mapping their behavior (from the past, in the present and into the future). Think of the power enabled by understanding the dynamic Interests, Opinions and Attitudes of the individual segments you are focused upon. And push the envelope in forecasting by using our advanced models to embrace multi-factorial scenarios detailing probable outcomes for high-dollar endeavors, such as; product development, product or service positioning, communication viability, campaign management, crisis management, competitive threats as well as shifts in business strategy on a worldwide scale.